Canadian video advertising has been seeing its share of challenges over the last several years but in our opinion, at the core there is a fragmentation problem. Brands buy Connected TV (CTV), online video (OLV), YouTube, and digital out-of-home (DOOH) through separate platforms, separate vendors, and separate reports, and nobody ends up with a real picture of what’s working. Enter Avvivi, uniquely positioned to fix that.
Introducing Avvivi
Avvivi is a video advertising partner built for the attention economy. We combine strategy, media execution, and proprietary video intelligence to help Canadian brands plan, buy, and measure video across CTV, OLV, YouTube, and DOOH unified as one connected system, not four disconnected channels.
We call ourselves a video intelligence company because that’s the part of the business most partners skip. Anyone can help you buy media. Avvivi is built to help you understand it: who actually saw your ad, how often, on which screen, and whether that exposure drove a real outcome, not just an impression.
We combine creative storytelling, audience-centric modelling, precision targeting, performance driven strategy, and AI-driven execution tools to optimize total video campaigns across CTV, OLV, and DOOH. The result is video measured by attention and outcomes, not impressions.
Our Philosophy
We make video advertising work better. Every strategy we design and produce is built to capture attention and convert audiences, not just accumulate impressions.
We started with a simple question: what if video ran as a system? Today, most video budgets are managed the opposite way. A brand might run four demand-side platforms; one for CTV, one for OLV, one for YouTube and one for DOOH, each optimizing in its own silo, with its own reporting, and no visibility into what the others are doing. The result is predictable, viewers see the same ad eight times in a single day with zero cross-platform frequency capping, a reduction of every dollar spent, reaching fewer viewers after fees compound across the supply chain, and with multiple vendors DSPs, multiple reports with no deduplicated reach or shared frequency data. The budget doesn’t flow to the best-performing channel, it stays stuck wherever it was originally assigned.
We believe that the current model is backwards and that siloed efficiencies across fragmented media channels were never the right goal in the first place. What matters is attention performance that drives holistic results. So video shouldn’t be planned channel-first; it should be planned viewer-first, on the premise that not every impression is equal. That means analyzing attention signals to find the point of diminishing returns for each person your ad reaches, and putting the next dollar wherever it earns the most regardless of which screen that happens to be. It also means retiring the metrics that got us here. CPM and impression volume tell you what you spent, not what happened. We replace them with attention, verified reach, and outcome benchmarks tied to real results.
This philosophy is the foundation of everything we build, and it’s why we exist as a company in the first place: to act as an agnostic partner, bringing transparency and accountability back to video advertising across the entire marketing funnel, not just the media buy.
Our Team
Avvivi is led by two Canadian media veterans who have spent their careers inside the exact problem they built Avvivi to solve.
Wade Kuiken-Rogers, Co-Founder and Managing Director, brings 15 years of experience leading Canada’s digital advertising evolution. He has pioneered Connected TV and Total Video adoption in the Canadian market and helped advance programmatic video from a niche experiment into a mainstream media channel. Wade’s career has consistently focused on spotting market shifts early, introducing new technology ahead of the industry, and challenging established conventions to get measurable results. He founded Avvivi to unify fragmented video measurement through a viewer-first intelligence platform. Built for smarter planning, activation, and optimization across total video and ever evolving by making video advertising more transparent and accountable.
Clarisse Mussi, SVP of Partnerships, is a programmatic and digital media leader with more than two decades of Canadian media experience. In her previous roles as Country Manager for Canada at TripleLift and AVP and Country Manager at PubMatic, she has built high-growth businesses and teams for some of the industry’s leading ad tech companies. Her expertise spans CTV, online video, display, and digital out-of-home, across both the buy side and sell side of the programmatic ecosystem.
Together, Wade and Clarisse built Avvivi around a straightforward premise: Canadian brands deserve a video partner with the operator experience to actually know where the industry’s inefficiencies live and the platform to eliminate them.
The Avvivi System
At the center of everything we do is the Avvivi System, built on three principles:
Everything Around the Viewer. We lead with the viewer, not the channel, analyzing attention signals to find the point of diminishing returns for each person and directing the next dollar of spend wherever it earns the most.
One Connected Ecosystem. Our Video+ platform unifies buying across publishers and platforms into a single audience view, with true frequency management applied across every channel: CTV, OLV, YouTube, and DOOH instead of four separate caps that never talk to each other.
Metrics That Matter. We replace CPM and vanity metrics with a single performance currency: Attentive Impact. It’s built from attention, verified reach, and outcome benchmarks tied to real results, so you can see what actually drove incremental impact across total video, not just what was delivered.
In practice, the Avvivi System runs on three layers working together:
- A buying layer with programmatic access across CTV, OLV, YouTube, and DOOH plus Supply Path Optimization (SPO) for direct inventory access
- A measurement layer with a unified cross-channel dashboard, deduplicated reach and frequency reporting, ROAS and custom KPI tracking
- An intelligence layer, our proprietary video intelligence engine that ingests audience and contextual signals, models cross-channel reach and frequency and scores brand safety and viewability.
With seamless integration, no new infrastructure is required. Avvivi Video+ integrates with your existing tech stack, with no rip-and-replace and no lengthy onboarding.
What Makes Us Different
Unified buying, not siloed buying. One platform across CTV, OLV, YouTube, and DOOH means unduplicated audiences and a true, single view of reach so there are no longer multiple vendor reports to be reconciled by hand.
A direct path to inventory. Our Supply Path Optimization eliminates redundant tech layers and unnecessary intermediaries. Brands working with Avvivi typically recover 15–25% in working media spend that would otherwise be lost to fees along the supply chain.
Real, verified measurement. We buy impressions around the actual user first and we report true household reach, counting only users who were actually served the ad. That’s a meaningful departure from standard reporting, which optimizes publisher inventory and fill rates, and relies on publisher-declared subscriber numbers that are often inflated and unverified.
Frequency control down to the block. Most of the industry manages frequency using Forward Sortation Areas (FSAs), roughly 1,600 zones across Canada. Avvivi’s proprietary FSALDU targeting plans every household at far greater granularity, using more than 1,000,000 micro-zones. Because an FSA match doesn’t always mean a market match, within a single FSA, half the postal codes might be in-market and half might not be, which means broad FSA targeting can force you to buy twice the geography just to reach the audience that actually matters. LDU-level targeting closes that gap, converting geographic reach into relevant reach.
Unified reporting. One report, not five. A single unified dashboard replaces the vendor-by-vendor reconciliation most video buyers do manually. Clean, deduplicated reach, frequency, and ROAS across every channel, alongside cost-per-attention, audience attrition, lookalike modeling, contextual outputs, and search intent, all in one place.
Real-time cross-channel optimization. Because Avvivi runs as one connected system, your budget can automatically shift to the best-performing channel and placement in real time instead of staying locked to whatever allocation a campaign started with.
A model that fits how you want to work. We offer Consulting for brands that need strategic guidance to scale their video advertising, the Video+ platform itself for enterprise teams that want proprietary technology in-house and fully Managed Services for brands that want end-to-end campaign support from our team. We work for you, however it makes sense for your business.
Built for Canada
Avvivi is purpose-built for the Canadian market and brands, and our geo-targeting technology reflects that. We match 98.8% of all FSALDUs in Canada, giving brands a level of local precision that generic, US-built platforms simply weren’t designed to offer.
That Canadian focus shapes how we think about media in general. Canada’s geography, media consumption habits, and advertising ecosystem are distinct from the U.S. market that most ad tech platforms are built around and treating Canada as an afterthought means losing the very precision that makes video advertising work. Whether it’s block-level frequency management, proximity-based DOOH amplification around specific stores, or consolidated buying power across the Canadian media landscape, everything in the Avvivi System is designed around how video actually reaches Canadian audiences.
Ready to unify your video and maximize every dollar? Get in touch with Avvivi to see how the Avvivi System works for your brand.
Frequently Asked Questions
What is Avvivi?
Avvivi is a Canadian video advertising partner and video intelligence company. It unifies planning, buying, and measurement across CTV, OLV, YouTube, and DOOH into one connected system, called the Avvivi System, measured by attention and outcomes rather than impressions.
What is the Avvivi System?
The Avvivi System is Avvivi’s proprietary approach to total video advertising, built on three principles: leading with the viewer instead of the channel, unifying buying and frequency management into one connected ecosystem via the Video+ platform, and replacing CPM with outcome-based metrics like Attentive Impact.
How is Avvivi different from a traditional media agency or DSP?
Avvivi unifies buying across all video channels into a single platform with true cross-channel frequency management, uses Supply Path Optimization to cut out unnecessary intermediaries, and reports real, verified household reach instead of publisher-declared or fill-rate-based metrics.
Is Avvivi only for Canadian brands?
Although Avvivi is purpose-built for the Canadian market we do support additional markets such as the U.S.
