Every breakthrough starts with the people willing to challenge what's expected.

Wade Kuiken-Rogers

Co-Founder and Managing Director of Avvivi

Over the past 15 years, Wade has been at the forefront of Canada’s digital advertising evolution, helping pioneer Connected TV and Total Video,advancing the adoption of programmatic video as a mainstream media channel in Canada. His career has been defined by identifying market shifts, bringing innovative technologies to market, and challenging long-standing industry conventions with solutions that deliver greater clarity and measurable outcomes.

Drawing on deep expertise across media, technology, data, and product strategy, Wade founded Avvivi with a singular vision: to replace siloed measurement with a unified, viewer-first intelligence platform that enables smarter planning, activation, and optimization across total video. Driven by a passion for innovation and industry progress, Wade is committed to building a more transparent, accountable, and intelligent future for video advertising—one where technology helps marketers understand not just where audiences are reached, but how video truly drives business impact.

Clarisse Mussi

SVP of Partnerships at Avvivi

A recognized leader in programmatic and digital media, Clarisse has built and scaled high-growth businesses for some of the industry’s leading technology companies. With over 2 decades of experience across Canada’s diverse media landscape, including key leadership roles as Country Manager for Canada at TripleLift, and most recently as AVP and Country Manager at PubMatic, she has a decorated reputation for growth and innovation deeply rooted in strong partnerships with the country’s leading agencies, publishers, and advertisers.

With expertise spanning CTV, online video, display, and digital out-of-home, Clarisse brings a unique perspective shaped by leadership across both the buy and sell sides of the programmatic ecosystem. Her experience navigating the industry’s complexity—and recognizing the need for greater transparency, intelligence, and accountability—is what led her to Avvivi, where she is helping redefine how video advertising delivers measurable business outcomes.

Services

Consulting

We work alongside marketing leaders, agencies, growth teams, and brands that want to scale their video advertising offering. From auditing & marketplace solutions to implementation and operations, we future proof your business for today’s evolving trends.

Video+

Our enterprise clients can leverage our purpose-built, proprietary video operating system that changes fragmented video buying across multiple buying platforms, into a single access point with a single view of your audience.

Managed Services

Whether you’re running a single campaign, building a proof of concept, or leveraging our Video+ solution, our team delivers end-to-end managed services to meet your goals.